Square for Franchises Launch
Square for Franchises
Role: Campaign messaging, Web
Platforms: Web
Art Direction: Steven Tran
OVERVIEW
Giving franchise owners one less thing to juggle with Square
Square launched a dedicated product suite for franchises that combine POS, payroll, employee management, and reporting into one. The go-to-market push needed messaging that spoke directly to busy franchise operators.
APPROACH
Franchise are busy and don’t have time to be pitched. The messaging strategy focused on showing how Square eliminates the laundry list of tools most QSRs are stuck with one platform instead of five logins. Every section was built to make a franchise owner want to to book a sales call. The copy spoke to pain points and goals every franchise owner experiences.
