Chillhouse
Project: Depop x Chillhouse Partnership
Role: Naming, Packaging Copy, Social copy
Platforms: Instagram, Meta, and TikTok
Creative Director: Allison Supron
OVERVIEW
Nails that actually pay
Cash App partnered with Chillhouse to create Cash in Hand, a limited-edition set of Chillhouse's award-winning press-on nails embedded with an RFID chip. One tap of your thumbnail opens Cash App's payment pad, making it the first manicure that can send money. The collab launched with a PR event in NYC and is available online at Chillhouse.
APPROACH
The whole idea behind the collab was being extra on purpose. The strategy was to take something people already love (a good set of nails) and turn it into a moment by giving it an unexpected function: sending money. That energy carried through everything from the product name "Cash in Hand," to the social rollout across Instagram and TikTok. Because when your nails can literally pay people, subtle wasn't the move.
Social rollout
NYC launch event
Style that pays off—these nails send money while adding glamour to every look.
FITS ALL NAIL TYPES
APPLY IN <15 MINUTES
REUSABLE
two week wear
strong, non-toxic glue
salon quality
Product Details
Modern press-on nails. Our signature self-care treatment for a chiller you.
Chill Tips are salon-quality nail art that you can do in your chill home or on the go. There's no mess, no wait time, and no smudges, so you have more me-time.
The kit includes:
30 nails to find your perfect fit
Dual-sided buffer and file
Cuticle stick
Gentle glue
Style that pays off—these nails send money while adding glamour to every look.
Made with high-quality materials, Chill Tips are comfortable and easy to use from start to finish. The included tools allow you to fully customize the tips to your nail, while the gentle, non-damaging glue secures everything in place for results that have the look and feel of a classic gel mani.
