Ditto Messaging Strategy
Ditto
Role: Product messaging, messaging strategy
Platforms: Packaging copy, Web
Web design: Erin Lane
Agency: Buddy Buddy
OVERVIEW
Introducing piquette to the world
Piquette has a loyal following among wine lovers, but outside that world, it needs an introduction. It's not quite wine, not quite seltzer—it's kind of its own thing. The messaging strategy focused on making that clear without overcomplicating it.
APPROACH
Piquette has a loyal following among wine lovers, but outside that world, it needs an introduction. It's not quite wine, not quite seltzer—it's kind of its own thing. The messaging strategy focused on making that clear without overcomplicating it.
Website
Packaging copy
Press
